Who We Are

Driven by the vibrancy and diversity of New York City, GZA develops innovative approaches to complex institutional challenges through deep listening, understanding varied stakeholder perspectives, and crafting messages that connect with target audiences.

We bring three decades of cross-industry knowledge and expertise to our clients, rooted in science, the environment, engineering, technology, health care, education, community relations, government, travel, culture, and the arts. We understand the numerous responsibilities senior leadership faces, balancing vision, mission, and fiscal reality. We want our clients to thrive and grow.

Memorable, Informative, and Impactful Campaigns

GZA creates exceptional, creative public relations, marketing, digital, and advertising campaigns for clients that deliver key messages to internal and external audiences. We monitor and measure outcomes in real time so that client goals are met.

Crisis Management & Communication

GZA offers confidential senior strategic advice and counsel during the most challenging times for institutions and individuals. Every crisis is different, and every client works directly with senior-level experts. We manage disruptions through immediate crisis response, rebranding, image restoration, and the longer-term work of reputation rebuilding.

Flexible, Customized Partnership Model

We build effective collaborations tailored to each client’s unique needs and goals. Our client models evolve while our collaboration remains seamless and steady. GZA’s goal is to become a trusted partner of every client.